Dear members and dear Friends,
We are delighted to welcome you once again for this conference, Art and Advertising, hosted by our talented Agnès Ghenassia.
I am Sylvie Piquemal and have just been appointed President of the Association of Friends of the Vasarely Foundation following the presidency of Joachim Rothacker. I would like to congratulate him and thank him for this Presidency, which he has assumed with great merit, availability and dedication.
It is an honor for me to ensure the continuity of the actions carried out so far, to develop them further in order to ensure the Foundation’s influence at the local, national or international level.
Sadly, COVID is still here and threatening all of us. So I wanted to tell you that we are doing everything to welcome you in the best sanitary conditions, thus respecting the instructions of the government. This room made available to us by 6MIC is disinfected before each meeting that takes place there. And we sincerely thank them.
So thank you for bringing a mask that you will keep throughout the conference. Alcoholic Hydro Gel is available before entering the room.
Finally, do not hesitate to move a seat or a row for single people.
And just a little reminder of the SOUTH-EAST exhibition, Constructivism as a Legacy: Eastern Europe and South America, produced in collaboration with the Museum of Modern Art Center Pompidou which is currently held at the Vasarely Foundation for those and those who haven’t seen it yet.
Thanks to all of you Friends for your support. Take care of yourself.
Sylvie Piquemal
President of the Association of the friends of the Vasarely Foundation
Our next conference
Art and Advertising, the 10th of November at 10:30 am
A conference by Agnès Ghenassia,
The traditional pattern is that art creates and the applied arts, of which advertising is a part, follow. But history shows that many overlaps make this received idea more complex and that artists have also sometimes used the language of advertisers.
From the Toulouse-Lautrec posters, which have acquired the status of a work of art, to the most recent misappropriation of iconic works by brands, the relations between art and advertising are rich in exchanges and reciprocal contaminations that will feed our thinking.
Tuesday the 10th of November 2020 at 10:30 am
ENTRY FEE MEMBERS : 5€
NON MEMBERS : 7€
The conference will be held at 6MIC (Contemporary Music Hall of the Pays d’Aix), located at the entrance to the new Constance district in Aix-en-Provence, a few hundred meters from the Vasarely Foundation, at the chemin des Aubépines.
6MIC
Salle des Musiques Actuelles du Pays d’Aix
160, rue Pascal Duverger
13090 Aix-en-Provence
HOW TO GET TO THE 6MIC ?
COMMENT VENIR AU 6MIC ?
160 rue Pascal Duverger, 13090 Aix-en-Provence
Le 6MIC est situé à l’entrée du nouveau quartier de la Constance à Aix-en-Provence, à quelques centaines de mètres de la Fondation Vasarely, au niveau du chemin des Aubépines.
PARKINGS RELAIS
Correspondance avec l’Aixpress (ligne A)
– Parking Lieutenant-colonel Jeanpierre 600 places – Accès
– Parking Krypton 900 places – Accès
– Centre commercial Jas de Bouffan
EN BUS*
Ligne A – Aixpress
> Arrêt Vasarely, puis 600m (10 minutes) puis cheminement piéton chemin des Aubépines
> Arrêt Coq d’Argent, puis cheminement piéton route de Valcros (10 minutes)
* Stationnez dans les parkings relais.
2,20 € ticket de bus A/R pour tous les passagers de la voiture 1/2 tarif pour les étudiants
EN VOITURE
A51 depuis Marseille / Pertuis : sortie Aix-Jas de Bouffan
A8 depuis Nice : direction Gap A51 puis sortie 7 Jas de Bouffan
A8 depuis Avignon, sortie 29 Aix-Ouest, puis suivre « la Constance » / 6MIC.
STATIONNER AU 6MIC
PARKINGS
Suivez la signalétique à l’approche du 6MIC.
– Parking du 6MIC 200 places
– Parking face au 6MIC 170 places
– Parking de la fondation Vasarely 100 places
Vasarely Foundation, hall n°5
Reflecting on the art and avant-garde look that Victor Vasarely focused on the role of the artist in the twentieth century, the Foundation was created to popularize art without cultural or social discrimination: an art for all; accessible to everyone.
Avant-garde architecture, the Foundation is thought of as a gigantic lumino-kinetic sculpture where the optical animations of the facade prefigure the kinetic games of the 42 monumental integrations that we discover inside the building.
The most famous works of Victor Vasarely are presented to the Foundation in the form of monumental works allowing the visitor to appreciate the outcome to which Vasarely brings geometric abstract painting under the name of kinetic art. Vasarely was one of the promoters of this movement, as well as his son Yvaral, visual artist and graphic designer. The Foundation presents their works, as well as those of contemporary artists who work on the interactions between the work and the public in temporary exhibitions.
In creating his architectural center in 1976, Victor Vasarely made a gesture of exceptional significance and generosity. This French artist of Hungarian origin (Pécs 1906 – Paris 1997), internationally recognized as the father of Op Art, a specialist in optical and kinetic effects, as well as a brilliant advertising illustrator, created in Aix-en-Provence “La Cité polychrome of happiness “, bringing together visual artists, architects and urban planners, and wished to promote a social art accessible to all.
