At last the reopening of museums !!!
It is with great pleasure that we will meet again on Tuesday May 25th at 10:30 am at 6MIC, 160, rue Pascal Duverger in Aix en Provence, for our first conference moderated by Agnès Ghenassia, Associate professor of plastic arts and modern art lecturer and contemporary. The theme will be : Art and Advertising
Our next conference by Agnès Ghenassia
Art and Advertising, conference of the 25th of May 2021
A conference by Agnès Ghenassia,
The traditional pattern is that art creates and the applied arts, of which advertising is a part, follow. But history shows that many overlaps make this received idea more complex and that artists have also sometimes used the language of advertisers.
From the Toulouse-Lautrec posters, which have acquired the status of a work of art, to the most recent misappropriation of iconic works by brands, the relations between art and advertising are rich in exchanges and reciprocal contaminations that will feed our thinking.
Conference of Tuesday the 25th of May 2021 at 10:30 am
ENTRY FEE MEMBERS : 5€
NON MEMBERS : 7€
The conference will be held at 6MIC (Contemporary Music Hall of the Pays d’Aix), located at the entrance to the new Constance district in Aix-en-Provence, a few hundred meters from the Vasarely Foundation, at the chemin des Aubépines.
6MIC
Salle des Musiques Actuelles du Pays d’Aix
160, rue Pascal Duverger
13090 Aix-en-Provence
HOW TO GET TO THE 6MIC ?
COMMENT VENIR AU 6MIC ?
160 rue Pascal Duverger, 13090 Aix-en-Provence
Le 6MIC est situé à l’entrée du nouveau quartier de la Constance à Aix-en-Provence, à quelques centaines de mètres de la Fondation Vasarely, au niveau du chemin des Aubépines.
PARKINGS RELAIS
Correspondance avec l’Aixpress (ligne A)
– Parking Lieutenant-colonel Jeanpierre 600 places – Accès
– Parking Krypton 900 places – Accès
– Centre commercial Jas de Bouffan
EN BUS*
Ligne A – Aixpress
> Arrêt Vasarely, puis 600m (10 minutes) puis cheminement piéton chemin des Aubépines
> Arrêt Coq d’Argent, puis cheminement piéton route de Valcros (10 minutes)
* Stationnez dans les parkings relais.
2,20 € ticket de bus A/R pour tous les passagers de la voiture 1/2 tarif pour les étudiants
EN VOITURE
A51 depuis Marseille / Pertuis : sortie Aix-Jas de Bouffan
A8 depuis Nice : direction Gap A51 puis sortie 7 Jas de Bouffan
A8 depuis Avignon, sortie 29 Aix-Ouest, puis suivre « la Constance » / 6MIC.
STATIONNER AU 6MIC
PARKINGS
Suivez la signalétique à l’approche du 6MIC.
– Parking du 6MIC 200 places
– Parking face au 6MIC 170 places
– Parking de la fondation Vasarely 100 places
Vasarely Foundation, hall n°5
Reflecting on the art and avant-garde look that Victor Vasarely focused on the role of the artist in the twentieth century, the Foundation was created to popularize art without cultural or social discrimination: an art for all; accessible to everyone.
Avant-garde architecture, the Foundation is thought of as a gigantic lumino-kinetic sculpture where the optical animations of the facade prefigure the kinetic games of the 42 monumental integrations that we discover inside the building.
The most famous works of Victor Vasarely are presented to the Foundation in the form of monumental works allowing the visitor to appreciate the outcome to which Vasarely brings geometric abstract painting under the name of kinetic art. Vasarely was one of the promoters of this movement, as well as his son Yvaral, visual artist and graphic designer. The Foundation presents their works, as well as those of contemporary artists who work on the interactions between the work and the public in temporary exhibitions.
In creating his architectural center in 1976, Victor Vasarely made a gesture of exceptional significance and generosity. This French artist of Hungarian origin (Pécs 1906 – Paris 1997), internationally recognized as the father of Op Art, a specialist in optical and kinetic effects, as well as a brilliant advertising illustrator, created in Aix-en-Provence “La Cité polychrome of happiness “, bringing together visual artists, architects and urban planners, and wished to promote a social art accessible to all.
